Oleon

Film

Inform

Client

Oleon

Oleon wanted to impress with an impressive mission statement. Using natural chemistry to serve the earth. Yes, we’re talking about renewable molecules. The foundation of — well, foundation among other things. Even though Oleon operates globally, it’s the people that make the difference, on a local level. They are the focus of this video.

Integrating nature into an industrial setting was quite a challenge. Natural molecules are difficult to shoot, and while the production plants are impressive, they’re a bit too clinical. So we combined them with footage of the raw materials, rapeseed and sunflowers!

(02) — Subtitle

To highlight production sites and people from all over the world (and to keep the budget manageable), we made use of local camera crews. Our art director stayed in close contact with them to safeguard the overall feel of the video.

(01) — credits

CREATIVE DIRECTOR: TONE DE COOMAN
HEAD OF PRODUCTION: TATIJANA ĆULUMAREVIĆ

PRODUCER: EMMA KEYMEULEN
ACCOUNT MANAGER: MARTIN CALLEBAUT
ART DIRECTOR: AÄRON BEYERS
SCRIPT: KOBE VIAENE
SOUND: THOMAS LAMBRECHTS
EDIT: IBRAM UYTTERSCHAUT

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