BREEX

Leads

Film

Client

BREEX

From website creation to administration, BREEX lightens the digital workload for tradesmen and SMEs. Only, they lacked awareness. So we created a series of sketches featuring plumber Kenneth. Because for some reason all tradesmen are named Kenneth. Each video exaggerates a recognizable situation. The point was to get a chuckle out of our audience. Because humor sticks.

It pays to be prepared. Especially when your actor turns out to have a fear of falling. We had to quickly replace our pre-planned unicycle scene. And that’s why you always have back-up scenes on hand.

(02) — Subtitle

To make the campaign complete, we even created a radio ad. Here too we kept it real. Spoiler: tradesmen drive a minivan and, in Belgium, there’s always a traffic jam somewhere.

(01) — credits

CREATIVE DIRECTOR: TONE DE COOMAN
HEAD OF PRODUCTION: TATIJANA ĆULUMAREVIĆ

PRODUCER: EMMA KEYMEULEN
ACCOUNT MANAGER: TOM STAELS
ART DIRECTOR: KAREL VERPOEST
SCRIPT: KOBE VIAENE
SOUND: THOMAS LAMBRECHTS
EDIT: IBRAM UYTTERSCHAUT