Audi

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Client

Audi

‘Safety First’ is the motto of Audi Brussels’ production factory. To make their safety messages stick with a multilingual workforce, we went with a universally understood form of humor: the art of slapstick.

We created the character of El Protector, our superhero who makes sure the safety rules are respected. We put our animated characters in a live setting: the Audi factory. This way, the videos were immediately recognizable for the workforce.

(02)  —  Subtitle

In 2022, our work was awarded with the BOCA Award for ‘Best Instructional Video’.

(01)  — credits

Creative Director: Tone de Cooman

Account Manager: Yasmin Keshavarzi, Simon Lepinay

Producer: Christine van Nuffel

Script: Kobe Viaene

Art Direction: Kamiel Bral

Live Shoot: Dries Coomans

Design and visuals: Kamiel Bral

Animation: Bavo Croes

Music and SFX: Leander Leenders

(02)  — Cases

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