Strategic workshop

We want to help you create smart(er) video content.

(01) — workshop objectives

use video but not to its full potential, you’re not getting the results you want
need an analysis of what you’re doing right and wrong for your target audience
could use an extra pair of eyes on your content and marketing plans to expand your potential
are not doing anything with the data you’re getting from video content or setting the right KPIs
are not using video as a strategic tool to help achieve your goals

set the foundation of a relevant video content plan, with concrete KPIs to track
use your channels to your advantage and leverage all features to get better results
add relevant video content that reaches its goals to your marketing plan
know how your competition is presenting themselves and how you can differentiat
find a video first solution to one of your most prominent business problems

(02) — what to expect

Before we can get started we need some input from your side. What you would like to achieve with this workshop?

Let's ask some questions

What is your need/goal/KPI's? This can be more then 1 objective
What sector are you in and/or will your videos be in?
What kind of video do you need input on? Specific kind of video? E.g.: Instructional, Newsletter, Social, … Or the whole marketing plan?
Does this fit into a larger content or marketing plan?
Who is the target audience of the content you want to discuss?
On what channels are you active today?

(02) — what to expect

Get all the strategic video insights related to your field and discuss them with your team during our interactive exercises.

Content

Competitor analysis, content analysis and target audience analysis
Creation of a content plan based on your main topic of the day
Setting up relevant video & campaign KPI's Best practices on (specific) communication
Best practices on (specific) communication Channels
Video formats to nurture and accommodate your goals
Examples and cases relevant to your topic or existing marketing plan

(02) — what to expect

Receive

PDF export of the workshop with all the exercises and answers of you and your team.
A post-workshop recap document that summarises the main focus and conclusions of the day so you can define next steps.

Duration

Team

Location

Food

Half day

3 StoryMe'ers

Our Ghent office or yours

Breakfast & lunch

Amount

Max. 6 participants

Dries

Art Director Film