Storytelling
workshop
A good story grabs your attention, sparks conversation and drives engagement. Let us teach you the art of storytelling.
(01) — workshop objectives
Today you
- struggle to differentiate yourself from your competition and all the content that’s out there
- find that your content’s message doesn’t stick to your target audience
- see that your brand doesn’t have a clear or unique tone of voice
- notice that your team doesn’t get the right messaging across
- lack authenticity
You will be able to
- create content with clear impactful messaging that resonates
- have a great sales story that will convince prospects and makes you stand out
- inspire your company with storytelling insights
(02) — what to expect
Before
Before we can get started we need some input from your side. What you would like to achieve with this workshop?
Let's ask some questions
- Why storytelling? What is your struggle or need?
- What sector are you in and/or will your video content be in?
- What kind of video do you need input on? Specific kind of video? E.g.: Instructional, Newsletter, Social, …Or the whole marketing plan?
- Who are the people present during the workshop?
- Who is the target audience of the content you want to discuss?
- On what channels are you active today?
(02) — what to expect
During
Get all the storytelling insights related to your field and discuss them with your team during our light interactive exercises
Content
- Examples and cases relevant to your topics or sector
- Storytelling approaches for your brand/product/topic
- A tone of voice and direction you can integrate in your communication
(02) — what to expect
After
Receive
PDF export of the workshop with all the exercises and answers of you and your team.
(03) — practical
Practicals
Duration
Team
Location
Food
Half day
2 StoryMe'ers
Our Ghent office or yours
Lunch
Participants
Amount
Max. 10 participants
Our team
Kobe
Copywriter
Dries
Art Director Film